Finding the right pomade transforms your daily routine from messy struggle to effortless style. Here’s what actually works for different hair types and styling goals.
Can you remember those days when you’re running late for an important meeting, your hair’s doing that weird thing where half sticks up and half falls flat, and you’ve got precisely 30 seconds to look presentable?
Here’s the thing most guys get wrong about hair styling: they think more product equals better results, but that is wrong. The secret isn’t using more products; it’s using the right products for your specific hair type and style goals.
After testing dozens of pomades and talking to celebrity groomers who style A-listers daily, we’ve learned what separates good hair days from disasters. Spoiler alert: it’s not about buying the most expensive jar on the shelf.
Why pomade beats gel every single time
Let’s be honest; some gels can make your hair feel like a helmet. Pomade doesn’t. While hair gel turns your locks into crunchy, unmovable plastic, pomade keeps things flexible so you can run your fingers through your hair without looking like you stuck your finger in an electrical socket.
The real difference? Pomade was designed by barbers who understood that men’s hair needs to look good at 8 AM and still be touchable at 8 PM. Try doing that with gel; I dare you. Water-based pomades wash out easily (your partner will thank you for not leaving greasy residue on her pillowcases), while oil-based versions give you that classic, high-shine look that screams “I know what I’m doing.”
For guys serious about stepping up their grooming game, MASC offers a curated selection of premium styling products that actually deliver on their promises because life’s too short for bad hair days.
Our top pomade picks that deliver in 2025
Having healthy hair is key because even the best hair pomade for men works better on healthy hair. Here are the five best picks for 2025, all available on MASC Canada.
Uppercut Deluxe Pomade: For Maximum Hold
This water-based formula grips like oil-based but rinses clean. Perfect for structured styles that need to survive long days. The rosewood scent doesn’t hurt either.
Imperial Classic Pomade: For Versatility
The chameleon of pomades. Add water for a lighter hold, more product for stronger grip. It’s like having three products in one jar.
(Malin+Goetz) Hair Pomade: For Sensitive Scalp
Fragrance-free and loaded with botanicals. Your scalp won’t revolt, and your hair will look fantastic. Win-win.
Hanz de Fuko Heavymade: For Show-Stopping Shine
When subtlety isn’t the goal, this delivers maximum gloss and hold for special occasions or when you want to look like you stepped out of a magazine.
Reuzel Extreme Hold Matte: For Modern Texture
Zero shine, maximum grip. Perfect for that “I woke up like this” look that actually took 10 minutes to perfect.
Gioavanni Wicked Texture Hair Pomade: For Maximum Hold
Giovanni Wicked Texture The Definition Of Pomade delivers firm hold with separation, shine, and easy wash-out that keeps natural oils intact while being completely color-safe.
What your hair type actually needs
Thick, Stubborn Hair
You need the heavy artillery. Oil-based pomades with serious grip will tame even the most rebellious cowlicks. Don’t go light; your hair can handle it.
Fine or Thinning Hair
Skip anything that weighs your hair down. Water-based formulas add texture without making your scalp visible. The goal is volume, not helmet head.
Curly or Wavy Hair
Moisture is your friend. Look for pomades with natural oils that won’t fight your hair’s natural texture. Work with what you’ve got, don’t go against it.
Straight Hair
You’ve won the genetic lottery for styling. Almost any pomade works, so focus on the finish you want; matte for modern looks, glossy for classic styles.
The science behind hold and shine
Here’s where it gets interesting. Hold strength isn’t just about how much product you use; it’s about the polymer chains in the formula. Light hold pomades use shorter chains that allow movement. Strong-hold products use longer, more complex chains that lock your style in place.
Shine comes from light reflection. Matte pomades contain ingredients that scatter light, while glossy ones contain oils and waxes that create mirror-like surfaces on your hair strands.
“The main benefit of using pomade is hold,” says celebrity men’s groomer Melissa DeZarate, who works with stars like Henry Golding and Leon Bridges. “I’ll use pomade when I want to be sure hair is going to stay in the style I created, but they’re also great when you want to create a grittier look or even add texture and pieciness to long hair.”
Master the application game
Most guys mess this up from the start. Here’s the right way:
- Start with towel-dried hair: not soaking, not bone dry
- Use less than you think: pea-sized for fine hair, nickel-sized for thick
- Warm it up: rub between palms until it’s smooth
- Work back to front: start at the crown, move toward your hairline
- Style while damp: you get more control and flexibility
Pro tip: If your style falls flat by noon, you either used too much product or didn’t let your hair dry properly before heading out.
| Pomade Type | Best For | Hold Strength | Shine Level |
| Water-based | Daily styling | Light to Medium | Low to Medium |
| Oil-based | Classic looks | Medium to Strong | High |
| Clay-based | Textured styles | Medium to Strong | Matte |
| Fiber | Modern cuts | Light to Medium | Low |
Keep your hair (and scalp) happy
Using pomade daily doesn’t have to wreck your hair. The key is balance:
Weekly clarifying washes remove buildup without stripping natural oils. Think of it as a reset button for your scalp.
Condition regularly to keep hair soft and manageable. Even the best hair pomade for men works better on healthy hair.
Give your scalp breaks; skip product on weekends when you can get away with it.
Watch for warning signs like excessive dryness or irritation. Your scalp will tell you if something’s not working.
If you’re dealing with thinning or other hair concerns, quality hair growth products can work alongside your styling routine to keep your hair looking its best.
What’s the difference between pomade and hair wax?
Pomade stays pliable all day and allows restyling. Wax hardens as it dries and doesn’t offer the same flexibility. Pomade is better for styles you might need to touch up throughout the day.
Can I use pomade on wet hair?
Yes, but towel-dried is better than soaking wet. Too much water dilutes the product and reduces hold. Slightly damp hair gives you the best control and distribution.
How often should I wash pomade out?
Water-based pomades rinse out with regular shampoo. Oil-based formulas might need two washes or a clarifying shampoo. Don’t let product build up for more than a few days.
Will pomade make my hair fall out?
Quality pomades won’t cause hair loss. However, products with harsh chemicals or excessive buildup can irritate your scalp. Choose reputable brands and maintain good scalp hygiene.
What’s the best pomade for beginners?
Start with a water-based, medium-hold pomade. It’s forgiving, easy to work with, and washes out simply. You can always move to stronger formulas once you master the basics.
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